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REWE Repositioning & Campaigns

REWE – the genius fusion of grocery stores with weekly markets

 
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 “REWE. Your market.” This is the promise to do everything to make the customers happy. To bring this to life in the communication too, we combined the professionalism of the REWE supermarket with the emotional value of the weekly market.

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Behind this market concept there are real farmers from the neighborhood, who make daily deliveries to REWE.

TVC “Dream Job”

 

 

REWE’s New Year campaign

Make it fresh!

 

TVC “Hands off Rocco’s carrots”

 

A more health conscious diet is one of the most common New Year’s resolutions. REWE is a competent partner with its comprehensive expertise in freshness and nutrition. To convey this, we did not lecture but instead proactively supported the customer with the question: “What shall I cook today?” With tips and lots of recipe ideas suitable for daily use.

 
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Besides the TVC online ads were linked to REWE’s recipe website.

 
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REWE’s flyer offered several nutrition tips and simple recipe ideas suitable for daily use.

 
 

 

REWE’s Christmas campaign

Christmas becomes a celebration – even with your mother-in-law

 

TVC “Survive”

 

Christmas is supposed to be an exuberant, wonderful celebration. Whether that is the case or not often comes down to the food. Stress in the kitchen is therefore guaranteed. In the campaign we saw the funny side of the weight of expectation and delivered inspiration, recipes and the suitable products to make Christmas fun again.  

 
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Besides the TVC online ads were linked to REWE’s recipe website.

 
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In addition REWE’s magazin “Frisch & Gut” offered several delicious recipes for a perfect Christmas dinner.

 

 

Credits

New Year Campaign

Client: REWE Markt GmbH Agency: thjnk Hamburg CCO: Michael Ohanian Creative Director: Jacques Pense Copywriters: Max Seidler, Jakob Rheinländer Art Director: Hugo Gstrein Head of Client Services: Patrick Hammer Account Director: Matthias Ganser Strategic Planners: Michael von Bach, Hannes Herbst Producer: Swenja Krosien Production: JO!SCHMID Filmproduktion GmbH Director: Martin Schmid Animation: Spellwork Pictures Animator: Sermed Darah Editor: Robert Stuprich

 

Christmas Campaign

Client: REWE Markt GmbH Agency: thjnk Hamburg CCO: Michael Ohanian Creative Directors: Jacques Pense, Leif Johannsen, Patrick Matthiensen Copywriters: Max Seidler, Justin Salice-Stephan Art Director: Hugo Gstrein Head of Client Services: Patrick Hammer Account Director: Lisa-Marie Schönfelder Strategic Planners: Michael von Bach, Hannes Herbst Producer: Swenja Krosien Production: CZAR Film GmbH Director: Martin Werner Director of Photography: Sebastian Blenkov Post Production: Bacon X Copenhagen Editor: David Gesslbauer Audio: Studio Funk Hamburg Music: Supreme Music GmbH

 

 

Awards

New Year Campaign

ADC GERMANY: Finalist

Christmas Campaign

ADC GERMANY: Finalist

NEW YORK FESTIVALS: Finalist

RED DOT AWARD: 2x Winner