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HagebauBestHelpContent


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HagebauBestHelpContent


hagebaumarkt “Best Help”

Because the first solution isn’t always the best

 
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With its slogan “Here’s a helping hand”, hagebaumarkt stands for end-to-end support in every DIY situation. In 2017, we brought this support to life with an integrated campaign. There are often a number of ways to tackle problems. But the only real way to actually solve the problem is by getting the “best help” – from hagebaumarkt.

Alongside bizarre but humorous films, the campaign presence is underscored by POS posters offering valuable professional tips as well as inspiring DIY tutorials in social media.

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Best help Films

 

TVC “Leaves”

TVC “Panels”

TVC “Garden”

TVC “Paint”

 

 

BEST HELP DIY Tutorials

 
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BEST HELP POS tips

 
 

 

CREDITS

 

Film

Client: hagebaumarkt Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Creative Directors: Alexander Grapp, Fabian Königer Copywriters: Elvis Dolff, Julius Schneider Art Director: Katharina Hanel Head of Client Services: Patrick Hammer Account Director: Anna Pittarello Strategic Planner: Michael von Bach Producer: Swenja Krosien Production: SOUP Filmproduktion GmbH Director: Brig White Director of Photography: Peter Riis Post Production: nhb studios Berlin GmbH Music Production: Supreme Music GmbH

 

TUTORIALS

Client: hagebaumarkt Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Copywriter: Elvis Dolff Art Director: Björn Brzeske Head of Client Services: Patrick Hammer Account Director: Anna Pittarello Producer: Swenja Krosien Production: Impossible Films GmbH Director: Jan Richter (JR Motion) Director of Photography: Felix Martens Music Production: Not A Machine GbR DIY Development & Construction: Sascha Mandel Photographer: Stephan Lemke

 

POS TIPS

Client: hagebaumarkt Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Copywriter: Elvis Dolff Art Director: Björn Brzeske Head of Client Services: Patrick Hammer Account Director: Anna Pittarello Photographer: Oliver Schwarzwald

 

 

Awards

PEAK KREATIVPREIS: Gold