VELTINS "Million Chance"
To drive sales, we developed a very special bottle cap competition in 2018: the VELTINS “Million Chance”. Among the caps there were numerous instant wins of up to €100,000. And all participants could enter the lucky draw with a super jackpot of one million euros. This made VELTINS Germany’s most valuable beer. And, of course that wasn’t just delivered somehow … but in a money transporter accompanied by security and a police escort.
Client: Brauerei C. & A. Veltins Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Copywriter: Max Seidler Art Director: Johannes Guldner Account Director: Nils Rüsenberg Producer: Swenja Krosien Production: Cobblestone filmproduction Director: Mathias Hovgaard Director of Photography: Björn Knechtel