My Campus, Studying in the Far East "Virtual Campus Tour"
The demographic change has taken hold in eastern Germany. The number of new students is decreasing. For this reason, the federal states in eastern Germany have made it their mission to fill the remaining places with Germans from the west interested in studying. But how to convince a target group, which would rather stay in its hometown?
We invite the prospective students to a campus visit and delight them on location with the numerous possibilities and the unbeatable benefits of colleges in eastern Germany. To avoid blowing all your pocket money on travel costs, you simply visit the colleges from home on your sofa – with a virtual 360° video.
In 360° videos, the students present their colleges and the range of courses. As with an apartment viewing, lead you through the campus, tell you about student life and give useful insider tips. The observer can look around in all directions at any time. Just like being there yourself. It gets even more realistic with Google Cardboard, the virtual reality glasses made of cardboard. In this way everyone will find a suitable college – guaranteed.
Client: My campus, studying in the Far East Client Campaign Leader: Petra Heydrich Project Leader: Antje Mutzeck Project Assistance: Antonia Krieger Agency: Interone BBDO Chief Creative Officer: Matthias Schäfer Executive Creative Director: Jacques Pense Creative Directors: Jacques Pense, Christoph Behm Concept Designer: Cynthia Hormann Information Architect: Sven Welters Copywriter: Mathias Frank Art Director: Robert Hantulik Account Manager: Carl-Jochen Reinhardt Account Director: Anja Koopmann Production Company: CraftWork – a brand of ad agency services GmbH Chief Production Officer: Steffen Gentis Executive Producer: Michael Koch Director: David Müllenborn Producer: David Müllenborn Production Assistance: Sarah Asic Director of Photography: Alexander Link, Kai Thorarensen Audio Engineer: Alexander Link, Kai Thorarensen Post-Production: Anna Wegiel, Alexander Link, Kai Thorarensen, Lukas Schmücker, Till Markull Public Relations: Ketchum Pleon GmbH Account Director: Vera Büttner Senior Account Executive: Sarah Reuter Senior Account Executive: Kristina Schepers Technical Project Manager: Björn Ahlers Technical Project Manager: Jan-Christian Haddorp Web Developer: Felix Hilk Rollout Manager: Bastian Günther
ANNUAL MULTIMEDIA AWARD: Silver
DIGITAL COMMUNICATION AWARD: 3 x Finalist
PR REPORT AWARDS: Silver, Finalist
SABRE AWARD: Gold