Nike "Catch the Flash"

the first chase that makes the invisible visible

 
 

THE CHALLENGE

In fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects. Every runner wearing it is safer, since the Nike Vapor Flash Jacket makes him visible in the dark.

THE IDEA

"Catch the Flash" – the first chase that makes the invisible visible. On the dark streets of Vienna and at the same time online.

THE IMPLEMENTATION

Starting: 50 Nike runners wearing Vapor Flash Jackets – the Flash Runners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flash Runners with their cameras and thereby revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on the microsite. Since all 50 Flash Runners transmitted their GPS data to the "Catch the Flash Online Game" in real time using an app.

 

 
 

 

CREDITS

Client: Nike, Austria Agency: Jung von Matt AG, Germany Creative Directors: Kai Heuser, Joerg Jahn, Jacques Pense Copywriters: Gün Aydemir, Matthias Hess, Christoph Moll Art Director: Matías Müller Designers: Christoph Kock, Alexa Petruch, Christopher Mackamul, Rico Noel, Boris Noll, Andreas Jeutter Information Architects: Andrea Conradt, Valerie Dapprich, Robert Rockmann, Sebastian Heidfeld Motion Designer: Aslan Malik Technical Director: Nils Doehring Programmers: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec Producers: Anja Geib, Simone Abel Art Buyer: Bianca Winter Account Managers: Manuel Colloseus, Björn Hansen, Denise Winter Photographer: Mat Neidhart Post Production: Recom GmbH & Co. KG Director: Cem Kaya Editor: Cem Kaya Sound Design & Music: HearDis!

 

 

AWARDS

ADC GERMANY: Silver, 3 x Bronze, Finalist

ADC EUROPE: Finalist

ADAM & EVA AWARD: Gold

CANNES LIONS: Finalist

CREATIV CLUB AUSTRIA: Gold, 2 x Silver, Bronze

CLIO AWARDS: Silver, Finalist

DMMA ONLINESTAR: Bronze

EPICA AWARDS: Silver, Bronze

EUROBEST: Silver

ONE SHOW: Silver, 2 x Finalist

RED DOT: 2 x Winner