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Interone BBDO "ADC Takeover"

Interone used the Art Directors Club's site to create a recruiting campaign

 
 

THE CHALLENGE

The multichannel Ad Agency Interone had repositioned itself, become more innovation and engineering orientated and was looking to recruit new creative talents. The challenge was to promote the agency in a relevant and creative way so the best creatives would want to work at Interone.

THE IDEA

Interone won Gold at the German Art Directors Club award, the most important advertising award in Germany. Every year the German ADC publishes the winners online. After this happens, many creatives browse through the gallery and think to themselves: "Next year, they’ll show my name here." The perfect opportunity to recruit new creatives.

We used the ADC gallery for a special event. As soon as one of the creatives clicked on our gold-winning advert, they were in for a big surprise: Instead of seeing an enlarged version, they got a livestream to the agency. And the job interviews were good to go.

Regular Version

Regular Version

Takeover Version

Takeover Version

THE IMPLEMENTATION

We transformed an office into a broadcasting studio and developed software that manipulated the website. We collaborated with ADC Germany in order to replace our winning work with a special banner. Although the banner presented our winning work, a click on it didn’t enlarge it. Instead it opened a live video chat with one of our ECDs or HR manager. And he was ready to interview the surprised candidate.

 

 

CREDITS

Client: Interone BBDO Agency: Interone BBDO Chief Creative Officer: Michael Ohanian Executive Creative Directors: Jacques Pense, Thomas Heinz, Roy Cohen Copywriters: Christian Clawien, Adzoa Tsekpo, Jacques Pense Art Directors: Pedro Americo, Claudio Burtschenko, Jacques Pense Account Manager: Maike Wendel Technical Developer: Nikolai Bockholt Technical Director: Thomas Volle (ADC) Digital Media Technicians: Sven Hütten, Mario Hütten (Navitas)

 

 

AWARDS

ADC GERMANY: 2 x Bronze, 3 x Finalist

ANNUAL MULTIMEDIA AWARD: Silver

DDP AWARD: Finalist

NEW MEDIA AWARD: Finalist

NY FESTIVALS: 2 x Finalist