Eichborn repositioned themselves and redesigned their logo. The challenge was to make Eichborn – the publisher with the fly – the talk of the literary world and at the same time position the company as a brave, humorous and unconventional book publisher.
At the Frankfurt Book Fair, we turned the Eichborn logo – the fly – into a living advertising medium. And thereby invented "Flyvertising".
We printed the logo and the stand number on ultralight miniature banners and attached them to 200 flies. And at a large PR event, we released them from the Eichborn stand in front of the assembled press. The video documentation spread rapidly through social networks and became an internet smash hit.
Client: Eichborn Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian Copywriters: Norman Scholl, Lennart Frank Art Directors: Benjamin Beck, Thomas Lupo Account Managers: Daniel Adolph, Christine Seelig, Katja Best Producer: Gun Aydemir Director of Photography: Jochen Keitel Editor: Alfonso Arribas
CANNES LIONS: Silver, Finalist
ADC EUROPE: Gold, Finalist
ADC GERMANY: Gold, 2 x Bronze
ADC NEW YORK: Bronze
AME AWARDS: Gold
NEW YORK FESTIVALS: Gold, 2 x Silver, Finalist
INTERCONTINENTAL ADVERTISING CUP: Finalist
ONE SHOW: Finalist
D&AD: In Book